Search Engine Optimization – On Page and Off

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. These include Google, Bing, Yahoo and other search engines.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Businesses can increase there SEO through a number of methods. Pay Per Click, which i discussed in my previous blog is one of these methods that can be used. Pay Per Click advertising involves placing bids on key words that are associated with your business.  When a web user types a search query into the field of a search engine that matches the advertiser’s keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page. Now i will discuss how businesses can improve SEO through an organic format.

On Page SEO

On Page SEO can be described as the work that can be done on the website by the website owner. On Page optimization include actual HTML code, meta tags, keyword placement and keyword density. To achieve the best possible ranking on SERP, the content, title tags, URLs, and image alt text are all key. The content that is created for the alt tags, title tags and URL need to be consistent and contain similar buzz words throughout.

Off Page SEO

Off page SEO is defined as the things you do offline to your website in order to achieve good search engine ranking. Off page optimization does not involve any optimization with the contents of the webpage instead it is the optimization which is done offsite the web contents. To improve you off page SEO, several steps must be followed. These are as follows: create reputable links from your website to increase visibility in search engines and drive traffic to your website. Social media links are another way of increasing your SEO. Social media sites include, Facebook, Twitter, LinkedIn, Pinterest and most importantly Google +. Google love Google + users and this is a great strategy to increase organic SEO. Blogging is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content.

Overall, on page SEO can be achieved on the page itself which will increase SEO ranking. Off page SEO is achievable through creating quality content and also by good link building and a social media strategy.

How B2B Marketers are Successfully Using LinkedIn

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Not only is it a place to find a job but it also offers detailed information about companies which maybe helpful when going for a interview with a company. LinkedIn started in May 2003 and after their first month of operation they had a total of 4,500 memebers in the network. Today, LinkedIn  is the world’s largest professional network on the Internet with more than 259 million members in over 200 countries and territories.

Business to business (B2B) companies are now focusing a lot of their marketing energy on LinkedIn and are using the social networking site as a helpful business tool.  Fortune top 100 companies use LinkedIn as a part of their hiring strategy with 75 companies using the site.  A recent study from the 50,000 member strong B2B Technology Marketing community on LinkedIn showed that 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content.

There are a number of ways in which B2B marketers use LinkedIn as a marketing tool. Here are a few examples of how B2B marketers are successfully using LinkedIn:

1. Join Groups

Successful B2B marketers join groups were customers are present and listen and participate in the group. This can be a helpful strategy. Responding to questions and customer concerns  can lead to customer relations and brand loyalty.

2. Set Up Your Own Group

LinkedIn groups are by far the most powerful aspect of LinkedIn. Companies can build their entire business by setting up a group on LinkedIn. By setting up your own group on LinkedIn it can help establish you as a thought leader in your industry, enables  you to highlight and showcase your own content as you wish and help develop relationships through interactions.

3. Networking & Connections

Successful B2B marketers are using LinkedIn as it helps you to increase your social networking with various people across the globe. You can start your own company page where other news or announcement can be posted. One of the main advantages of using LinkedIn is getting connected with Professionals who are in the similar industry. By connecting with professionals you build a very serious network of people where you can release news and other important aspect of your business.

Here is a video of how HP are building connections with followers by using LinkedIn: